I am not so sure how I am supposed to do it, but the new department head has told me to figure out how we should be able to increase our presence on Social media. He wants to get the numbers up and does not care if we have to visit http://buytwitternow.net. I did not know that was a thing that you could do, but of course if the number is all that matters it is not like it should be that big of a problem. Obviously the guy just wants to be able to tell the people up the stairs that he has made some tangible progress. That is the only thing you can show them that they are going to understand, but to me it seems as though you should be trying to use the stuff that makes social media unique to your advantage. That is the fact that you are able to interact with the people on the other side of the process.
That is not as easy to do as it is to say. For starters you need to offer the consumer some incentive to make it worth their effort. you can promise them the chance to win a prize obviously and that is what I am thinking of doing. The way to do it is obviously to tell them that they get some small reward for signing up to follow us on twitter. Then I have this idea that would be at once quite clever and quite difficult to make a go of. The idea is to create some sort of scavenger hunt, but obviously it would be in cyberspace. The problem is that you would have to make it difficult enough that no one could skip through to the end before you engaged them long enough.